1. SWOT Analysis
  2. Lifestyle and Retail
  3. Leroy Merlin SWOT Analysis

Leroy Merlin SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 23, 2023Read time:

Here is a detailed SWOT analysis of Leroy Merlin covering strengths, weaknesses, opportunities and threats.

Leroy Merlin Strengths

  1. The company is serving in thirteen countries along with France and established in major cities and town
  2. It provides unique self- service and sales assisted service to consumers
  3. It became pioneer ,as it was the first company to offer free delivery service
  4. It has more than 300 home improvement stores in 13 countries
  5. The company has over 50,000 employees

Above are the strengths in the SWOT Analysis of Leroy Merlin. The strengths of Leroy Merlin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Leroy Merlin Weaknesses

  1. Competition means brand loyalty is fluctuating and also limited market share
  2. Getting supplier or outsourcing sometimes affect the margins

These were the weaknesses in the Leroy Merlin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Leroy Merlin Opportunities

  1. There are less players In home improvement and garden supplies sector , so get high margins
  2. Along with home improvement company could enter into food and home care segment
  3. Customers are becoming more aware about this segment as they want home should be unique and beautiful

Above we covered the opportunities in Leroy Merlin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Leroy Merlin Threats

  1. Lot of foreign players coming into Europe retail sector
  2. After economic crisis French consumers have become more careful about spending over items like home improvement

The threats in the SWOT Analysis of Leroy Merlin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Leroy Merlin SWOT analysis.

Read Similar SWOT analysis

About Leroy Merlin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Leroy Merlin Overview
Parent Company

Leroy Merlin


Home improvement and Garden supplies


Lifestyle and Retail

Tagline/ Slogan

Do it yourself


For beautiful home

Leroy Merlin STP

Households looking for home decor

Target Market

Urban upper middle and upper class households


Improve living environment

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Leroy Merlin. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin