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  3. L’Occitane SWOT Analysis

L’Occitane SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: January 15, 2024Read time:

Here is a detailed SWOT analysis of L’Occitane covering strengths, weaknesses, opportunities and threats.

L’Occitane Strengths

  1. The company has high brand equity as worldwide reference for well being with unique body ,face and home products
  2. The company has worldwide presence like France, America, Europe, Asia and middle east
  3. It has reliable supply of materials from local vendors that adds value into authencity
  4. Its product portfolio includes skin care, fragrances, bath and body products, makeup, men’s products, hair care, soaps

Above are the strengths in the SWOT Analysis of L’Occitane. The strengths of L’Occitane looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

L’Occitane Weaknesses

  1. Many competitors present in beauty product industry struggling to get high margins globally
  2. The company still hasn’t penetrated into the emerging economies as some global players

These were the weaknesses in the L’Occitane SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

L’Occitane Opportunities

  1. The beauty product industry continues to expand globally
  2. Rising per capita income and access to international markets are increasing spending on discretionary items
  3. Consumers of beauty products tend to be product loyal

Above we covered the opportunities in L’Occitane SWOT Analysis. The opportunities for any brand can include prospects of future growth.

L’Occitane Threats

  1. Recent economic turmoil had decreased spending on some discretionary items such as perfumes in various countries
  2. Personal recommendations weigh more heavily that celebrity marketing so lot of spending on marketing campaigns to gain consumer trust

The threats in the SWOT Analysis of L’Occitane are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the L’Occitane SWOT analysis.

About L’Occitane

The table below gives the brand overview along with its target market, segmentation, positioning & USP

L’Occitane Overview
Parent Company



Beauty products retail


Lifestyle and Retail

Tagline/ Slogan

The woman from Occitania (Beauty that retain your tradition)


Authencity and naturalness

L’Occitane STP

Beauty and status cautious women

Target Market

Middle ,upper class young and adult women


Effectiveness and pleasure

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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