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  3. GOME Electrical Appliances SWOT Analysis

GOME Electrical Appliances SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 18, 2023Read time:

Here is a detailed SWOT analysis of GOME Electrical Appliances covering strengths, weaknesses, opportunities and threats.

GOME Electrical Appliances Strengths

  1. Largest privately-owned electrical appliance retailers in China
  2. 50,000+ employees
  3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
  4. Consistently growing profits and financial position
  5. Has nearly 850 stores

Above are the strengths in the SWOT Analysis of GOME Electrical Appliances. The strengths of GOME Electrical Appliances looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

GOME Electrical Appliances Weaknesses

  1. Public dispute between founders over business strategy caused an issue
  2. Limited geographic penetration in Europe and also other emerging economies

These were the weaknesses in the GOME Electrical Appliances SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

GOME Electrical Appliances Opportunities

  1. More global presence through tie-ups and expansions
  2. Better branding through advertising

Above we covered the opportunities in GOME Electrical Appliances SWOT Analysis. The opportunities for any brand can include prospects of future growth.

GOME Electrical Appliances Threats

  1. Fluctuating markets and domestic policies can affect business
  2. Threat from domestic players
  3. Cheap copies from Taiwan and Korea

The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the GOME Electrical Appliances SWOT analysis.

About GOME Electrical Appliances

The table below gives the brand overview along with its target market, segmentation, positioning & USP

GOME Electrical Appliances Overview
Parent Company

GOME Electrical Appliances Holding Limited


Specialty Stores


Lifestyle and Retail

Tagline/ Slogan



Largest electric appliances retailer

GOME Electrical Appliances STP

People from China and Hong Kong

Target Market

People looking for electrical appliance purchase


Largest retail chain of electrical appliances east Asia

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to GOME Electrical Appliances. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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