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Myer SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 08, 2024Read time:

Here is a detailed SWOT analysis of Myer covering strengths, weaknesses, opportunities and threats.

Myer Strengths

  1. Australian chain of upscale mid to high range departmental store
  2. Myer has stores in all Australian states and the Australian Capital Territory
  3. Variety of brands in affordable price gives consumer a lot of choices
  4. Strong brand presence and reputation in Australia
  5. Customer-focused service

Above are the strengths in the SWOT Analysis of Myer. The strengths of Myer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Myer Weaknesses

  1. Undeveloped distribution channel which serves only in some locations in Australia
  2. Retail area prices are increasing still it has inadequate usage of area in showroom
  3. Target consumers are present only in Australia and no global presence

These were the weaknesses in the Myer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Myer Opportunities

  1. Foreign players are dominating retail sector so opportunity to tie up with these players
  2. Opportunity to increase footfalls by exploring innovative promotional strategies
  3. Enhance in showroom performance by effective use of staff members

Above we covered the opportunities in Myer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Myer

Myer Threats

  1. Consumer preferences are changing also lifestyle changing day by day
  2. Customer are very much cautious about spending as disposable income decreasing due to slowdown
  3. Difficult to target all segments of society

The threats in the SWOT Analysis of Myer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Myer SWOT analysis.

Read Similar SWOT analysis

About Myer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Myer Overview
Parent Company

Myer Group




Lifestyle and Retail

Tagline/ Slogan

Myer is my store


Mid to high range stores

Myer STP

Price conscious group targeted departmental store

Target Market

Middle class and upper middle class individuals


Styles and quality

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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