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Hays SWOT Analysis

Published by MBA Skool Team in Management & Consulting category Last Updated: November 30, 2023Read time:

Here is a detailed SWOT analysis of Hays covering strengths, weaknesses, opportunities and threats.

Hays Strengths

  1. Has a good geographic footprint with presence in 30+ countries
  2. It operates 270 offices across the world with over 8,000 employees
  3. Has a strong market share in UKs recruiting business with its pretax profits being twice that of some of its biggest competitors
  4. Complete and undivided focus on recruiting services because if its divestment of other businesses
  5. Industry knowledge of many decades.

Above are the strengths in the SWOT Analysis of Hays. The strengths of Hays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hays Weaknesses

  1.  Still haven't established themselves completely in the emerging economies and have limited brand recall vis-à-vis their competitors.
  2. Alleged involvement in price-fixing affect their brand image

These were the weaknesses in the Hays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hays Opportunities

  1. Opportunities in the growing economies of the world
  2. Continuous technological advancements
  3. Big untapped market

Above we covered the opportunities in Hays SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hays Threats

  1. Lack of immunity from industrial downturns like global economic recessions 
  2. Adverse trade and outsourcing laws
  3. The attractiveness of the industry has encouraged new entrants and competition may increase as a result.

The threats in the SWOT Analysis of Hays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hays SWOT analysis.

About Hays

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hays Overview
Parent Company

Hays plc


Recruitment & HR services


Management & Consulting

Tagline/ Slogan

Recruiting experts worldwide


Large geographic footprint

Hays STP

Major industries

Target Market

Private, public and not-for-profit sector organizations, Job seekers


Positioned as powering the world of work with their recruiting expertise

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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