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Robert Half International SWOT Analysis

Published by MBA Skool Team in Management & Consulting category Last Updated: August 29, 2023Read time:

Here is a detailed SWOT analysis of Robert Half International covering strengths, weaknesses, opportunities and threats.

Robert Half International Strengths

  1. Specialized approach for each function with separate teams for each staffing function
  2. It has significant partnerships and alliances with companies and leading professional associations like AICPA, Microsoft, Oracle etc.
  3. Alliances have resulted in strong visibility has strengthened the company’s position as one of the best staffing solutions provider
  4. The company has Higher margins as compared to peers with operating margin of 10.5% in 2015
  5. Due to company's strong profit margins in comparison to its peers it competes more efficiently in the market
  6. It has strong growth in revenues across all operating segments indicating its portfolio of products and services are relevant for the market

Above are the strengths in the SWOT Analysis of Robert Half International. The strengths of Robert Half International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Robert Half International Weaknesses

  1. Compared to its peers, it lacks of scale with several large players well ahead of it in terms of revenue
  2. Lack of diversification of business operations as well as geographical expansion, with RHI deriving most of its revenues from US markets

These were the weaknesses in the Robert Half International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Robert Half International Opportunities

  1. With markets across the world expected to bounce back, the company has strong potential for growth
  2. The US IT staffing industry has had robust growth in recent times
  3. An increase in demand for the global employment services can help in generating a bigger global footprint

Above we covered the opportunities in Robert Half International SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Robert Half International Threats

  1. Intense competition in the staffing business and other professional services 
  2. Due to scale peers have a competitive advantage and can play on price which could further erode business
  3. With a strict regulatory environment, the company’s opportunities will be limited while expanding

The threats in the SWOT Analysis of Robert Half International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Robert Half International SWOT analysis.

About Robert Half International

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Robert Half International Overview
Parent Company

Robert Half International Inc.


HR Consulting


Management & Consulting

Tagline/ Slogan

Innovation and Excellence in consulting and staffing


Specialized staffing and placement services for accounting, finance and information technology professionals

Robert Half International STP

Staffing for all companies

Target Market

Accounting, Finance and IT companies


The world's first and largest accounting and finance staffing firm

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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