1. SWOT Analysis
  2. Media & Entertainment
  3. Adobe SWOT Analysis

Adobe SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: August 30, 2023Read time:

Here is a detailed SWOT analysis of Adobe covering strengths, weaknesses, opportunities and threats.

Adobe Strengths

  1. The brand is highly trustworthy in the market
  2. The products are embedded in 98% of internet enabled desktops, hence increasing customer reach
  3. Culture of continuous innovation helps adobe to retain customers
  4. Adobe has combined digital media with data creation which is very helpful to professionals, leading to increasing loyalty
  5. Has around 9,000 employees globally
  6. Adobe also has major development operations in United States, Canada, Germany, India, Romania and China.
  7. One of the most trustworthy and recognized brands globally

Above are the strengths in the SWOT Analysis of Adobe. The strengths of Adobe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Adobe Weaknesses

  1. The parent company has not developed expertise in linux OS
  2. Adobe does not have a differentiated product by which it can foray into linux OS
  3. The creative software packages or suits are not attracting customers as they are too costly
  4. The inventing features by adobe are not customer oriented. The customers marginal satisfaction is less

These were the weaknesses in the Adobe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Adobe Opportunities

  1. The brand is well established in market, brand extension can help in launching newer products
  2. Having an innovative driven culture and workforce, the company has the potential to identify and capitalize on customer needs
  3. As reach of computers is increasing exponentially in industries, more markets are opening
  4. Acquisition of smaller players can help in increasing product portfolio

Above we covered the opportunities in Adobe SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Adobe

Adobe Threats

  1. Many computer users are shifting to Linux(open source). Absence of adobe products in linux may lead to customer loss
  2. The newer versions of software are perceived more unstable by some professionals who can create negative publicity
  3. Some companies have banned adobe to develop products for     them. E.g Apple. More customers shifting to apple, will lead to higher loss of customers for Adobe

The threats in the SWOT Analysis of Adobe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Adobe SWOT analysis.

About Adobe

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Adobe Overview
Parent Company

Adobe Systems incorporated


Software products


Media & Entertainment

Tagline/ Slogan

“Better by Adobe”


Portable document file(PDF) is an industry standard and Photoshop is a benchmark in image editing industry

Adobe STP

Young working professionals

Target Market

Creative professionals involved in image editing, animation etc.


User friendly software, recognized as standards or benchmarks

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Adobe. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin