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Oprah Winfrey Network (OWN) SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: December 29, 2023Read time:

Here is a detailed SWOT analysis of Oprah Winfrey Network (OWN) covering strengths, weaknesses, opportunities and threats.

Oprah Winfrey Network (OWN) Strengths

  1. Oprah Winfrey and Tyler Perry partnership has garnered millions of viewers for OWN
  2. Winfrey provides leadership in programming and attracts superstar talent to join in her primetime
  3. OWN is both standard definition resolution and high definition resolution
  4. Network will be reporting Live+3 data, with the exclusion of live and event programming
  5. OWN programming block featuring popular series which began airing on TLC UK, has been made available in Australia, South Africa, Poland, Russia, Balkans, Romania, Bulagria
  6. OWN is available to over approximately 80 million pay TV households in US

Above are the strengths in the SWOT Analysis of Oprah Winfrey Network (OWN). The strengths of Oprah Winfrey Network (OWN) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oprah Winfrey Network (OWN) Weaknesses

  1. OWN was unable to meet internal targets set before its debut
  2. Channel reported losses due to cost overruns, scarcity of viewers, and disappointed advertisers

These were the weaknesses in the Oprah Winfrey Network (OWN) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oprah Winfrey Network (OWN) Opportunities

  1. Keep growing it’s empire in digital space
  2. Expand online offerings with new series to keep up with competition
  3. Global expansion to tap Oprah Winfrey’s global fan following

Above we covered the opportunities in Oprah Winfrey Network (OWN) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oprah Winfrey Network (OWN) Threats

  1. The mix of OWN’s older demographic and deep cable placement is a recipe for major viewer disconnect
  2. OWN Canada cited for programming mandate violation

The threats in the SWOT Analysis of Oprah Winfrey Network (OWN) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oprah Winfrey Network (OWN) SWOT analysis.

About Oprah Winfrey Network (OWN)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oprah Winfrey Network (OWN) Overview
Parent Company

The Oprah Winfrey Network, Discovery Communications, Harpo Productions


Media  channels


Media & Entertainment

Tagline/ Slogan

It’s Your Life…Own it.


Oprah Winfrey’s heart  and creative instincts inform the brand and the magnetism of the channel

Oprah Winfrey Network (OWN) STP

African-American viewers

Target Market

Middle aged women from middle and upper class


Network of self- discovery, connecting people to each other and to their greatest potential

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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