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Discovery Communications SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: August 28, 2023Read time:

Here is a detailed SWOT analysis of Discovery Communications covering strengths, weaknesses, opportunities and threats.

Discovery Communications Strengths

  1. Broad diversification across the globe in over 180 countries
  2. Loyal customers who have an inclination towards
  3. Market share leadership
  4. Diversified offerings and programs for attracting target audience
  5. Farsighted technological focus
  6. Discovery’s strength is its talent pool and workforce
  7. The company has stayed ahead of the curve technologically by connecting itscable content to its Internet content and investing heavily in digital cable
  8. Has over 1.5 billion subscribers and over 100 channels

Above are the strengths in the SWOT Analysis of Discovery Communications. The strengths of Discovery Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Discovery Communications Weaknesses

  1. Limited target audience as there are a lot of options for the customers to choose from ie brand switching is high
  2. While Discovery’s focus on digital cable will eventually pay off, as it is the inevitable future of broadcasting, it has also been expensive. Digital Cable is growing at a much slower pace than expected

These were the weaknesses in the Discovery Communications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Discovery Communications Opportunities

  1. More Online penetration would enhance reach and brand image
  2. Product and services expansion
  3. Discovery has cornered the educational media market. There is very little educational content on cable television, with reality shows and sitcoms bringing in the largest audiences

Above we covered the opportunities in Discovery Communications SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Discovery Communications Threats

  1. Competition
  2. External changes (government, politics, taxes, etc)
  3. Maturing categories, products, or services
  4. Discovery is no longer the only provider of streaming content online
  5. Because Discovery focuses on educational entertainment, much of their content appeals to educational institutions

The threats in the SWOT Analysis of Discovery Communications are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Discovery Communications SWOT analysis.

About Discovery Communications

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Discovery Communications Overview
Parent Company

Discovery Communications


Television channels and broadcasting


Media & Entertainment

Tagline/ Slogan

Explore Your World; There's no thrill like discovery;  The World is Just...Awesome;  Let's All Discover, Why No Myth Is Safe


Highly educational channel

Discovery Communications STP

Segmentationing based on type of shows in television and internet

Target Market

Across educational segments of entertainment


High quality educational shows

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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