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Crayola SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: November 22, 2023Read time:

Here is a detailed SWOT analysis of Crayola covering strengths, weaknesses, opportunities and threats.

Crayola Strengths

  1. Brand recall is very high
  2. One of the biggest manufacturer of crayon in the world
  3. One of the few manufacturers of silicone polymer toys
  4. Has a good customer reach
  5. Wide product folio for the customer to choose from

Above are the strengths in the SWOT Analysis of Crayola. The strengths of Crayola looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Crayola Weaknesses

  1. Its main focus is on crayons, which reduces its target audience
  2. Does not have a very strong presence in emerging economies

These were the weaknesses in the Crayola SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Crayola Opportunities

  1. Leverage more on its brand name
  2. Can extend its product line further

Above we covered the opportunities in Crayola SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Crayola Threats

  1. Other toys for preschoolers
  2. Outher art accessories

The threats in the SWOT Analysis of Crayola are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Crayola SWOT analysis.

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About Crayola

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Crayola Overview
Parent Company

Hallmark Cards


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Inspire Exploration


One of the biggest manufacturers of crayons

Crayola STP

Art accessories and toys

Target Market

Kids and artists


The name indicates that they are meant for buyers of crayons

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Crayola. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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