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Funskool Toys SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: May 20, 2023Read time:

Here is a detailed SWOT analysis of Funskool Toys covering strengths, weaknesses, opportunities and threats.

Funskool Toys Strengths

  1. Big brand name in India
  2. G.I.Joe is one of the biggest brands in collectible toys
  3. Has license to some of the most popular comic and movie franchises
  4. Diverse product portfolio
  5. Has successfully tapped the wide Indian customer base
  6. High brand recall with many international brands available
  7. Good availability across Indian toy stores

Above are the strengths in the SWOT Analysis of Funskool Toys. The strengths of Funskool Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Funskool Toys Weaknesses

  1. Product portfolio is mostly limited to figures, board games and puzzles
  2. Durability of the figures are not very high

These were the weaknesses in the Funskool Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Funskool Toys Opportunities

  1. Leverage the successful brand of Hasbro
  2. Potential to tap into more franchises
  3. Reaching out by organizing contests on existing franchises

Above we covered the opportunities in Funskool Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Funskool Toys Threats

  1. Video games
  2. Cartoon channels
  3. Internet
  4. Outdoor games
  5. Other similar companies

The threats in the SWOT Analysis of Funskool Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Funskool Toys SWOT analysis.

Read Similar SWOT analysis

About Funskool Toys

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Funskool Toys Overview
Parent Company

JV between MRF and Hasbro


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Learn with Funskool


#1 toy brand in India

Funskool Toys STP

Collectible toys based on characters of various comics and film franchise

Target Market

Children and collectors of toys


To create unique and exciting collectibles for people across all ages

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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