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Funko Toys SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: April 29, 2024Read time:

Here is a detailed SWOT analysis of Funko Toys covering strengths, weaknesses, opportunities and threats.

Funko Toys Strengths

  1. User friendly and interactive website
  2. Has signed major licensing deals with Lucas Film, Hasbro, Marvel etc.
  3. Has popular toylines like Pop! Vinyl, wobblers and sitters etc.
  4. Has high brand awareness and good brand image
  5. Great toy store format

Above are the strengths in the SWOT Analysis of Funko Toys. The strengths of Funko Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Funko Toys Weaknesses

  1. Limited visibility in toy market
  2. Low accessibility via internet i.e. available on limited websites
  3. Limited reach in Asian countries

These were the weaknesses in the Funko Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Funko Toys Opportunities

  1. Market in growing economies
  2. Growing fan base for cult characters

Above we covered the opportunities in Funko Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Funko Toys Threats

  1. Threat of replicas
  2. No exclusivity

The threats in the SWOT Analysis of Funko Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Funko Toys SWOT analysis.

About Funko Toys

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Funko Toys Overview
Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



For producing licensed bobble heads

Funko Toys STP

Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles

Target Market

Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys


High quality action figures and collectibles from cult TV shows, movies, books, comics, music

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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