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Vermont Teddy Bear Company SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: February 19, 2024Read time:

Here is a detailed SWOT analysis of Vermont Teddy Bear Company covering strengths, weaknesses, opportunities and threats.

Vermont Teddy Bear Company Strengths

  1. Emphasis on offline as well as online marketing including having radio shows as well
  2. Good presence at leading etailers and on social media websites
  3. Deals with many companies to deliver complete personalized gift baskets and packages called as ‘Bear Gram’
  4. Largest manufacturer and largest seller of teddy bears through mail and online
  5. Have personalized teddy bear selection for each occasion with wide range of accessories
  6. Produces nearly half a million teddy bears annually

Above are the strengths in the SWOT Analysis of Vermont Teddy Bear Company. The strengths of Vermont Teddy Bear Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vermont Teddy Bear Company Weaknesses

  1. No major corporate social responsibility activities undertaken
  2. Protests by mental health groups on Valentine’s day against its ‘Crazy for You’ bear damaged its reputation

These were the weaknesses in the Vermont Teddy Bear Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vermont Teddy Bear Company Opportunities

  1. Can make teddy bears dressed in various traditional costumes to attract overseas customers
  2. Can introduce a vintage collection
  3. Can associate with NGOs working for child health care

Above we covered the opportunities in Vermont Teddy Bear Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vermont Teddy Bear Company Threats

  1. Economic fluctuations
  2. Protests against its products by various groups
  3. New entrants offering similar products at low prices

The threats in the SWOT Analysis of Vermont Teddy Bear Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vermont Teddy Bear Company SWOT analysis.

About Vermont Teddy Bear Company

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vermont Teddy Bear Company Overview
Parent Company

The Mustang Group


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Stuffed with love in Vermont, Guaranteed for life


Handcrafted teddy bears

Vermont Teddy Bear Company STP

Children and adults who have a liking for teddy bears

Target Market

Children (2-12 years) and Youth having a liking for teddy bears


Softest teddy bears

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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