Mylan Pharmaceuticals SWOT Analysis

Published in Pharma and Healthcare category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Mylan Pharmaceuticals covering strengths, weaknesses, opportunities and threats.

Mylan Pharmaceuticals Strengths

  1. Mylan has strong generic portfolio with more than 1000 individual products
  2. It has strong global presence in more than 150 countries
  3. Their major strength is vertically integrated supply chain
  4. Mylan has acquired generic business of Merck & Matrix pharmaceuticals which is largest generic Manufacturer in India
  5. It has more than 15,000 well trained employees

Above are the strengths in the SWOT Analysis of Mylan Pharmaceuticals. The strengths of Mylan Pharmaceuticals looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mylan Pharmaceuticals Weaknesses

  1. Alleged litigations have sometimes impacted its public image
  2. Very limited portion of its revenue comes from foreign business

These were the weaknesses in the Mylan Pharmaceuticals SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mylan Pharmaceuticals Opportunities

  1. Expiry of patent on Lipitor has open new business opportunities
  2. Increasing awareness about healthcare
  3. Increasing prevalence of chronic diseases such as cancer

Above we covered the opportunities in Mylan Pharmaceuticals SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mylan Pharmaceuticals Threats

  1. Global economic slowdown
  2. More stringent patent protection laws
  3. Pending litigations

The threats in the SWOT Analysis of Mylan Pharmaceuticals are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mylan Pharmaceuticals SWOT analysis.

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About Mylan Pharmaceuticals

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mylan Pharmaceuticals Overview
Parent Company

Mylan Pharmaceuticals

Category

Pharmaceuticals

Sector

Pharma and Healthcare

Tagline/ Slogan

Seeing is believing

USP

It is third largest generics manufacturing company in U.S

Mylan Pharmaceuticals STP
Segmentation

API, nebulized respiratory or severe allergy medications & anti retroviral drugs

Target Market

Healthcare professionals & doctors providing solutions in ART, respiratory diseases

Positioning

Mylan is the company, which innovates to satisfy the unmet medical need & aims to provide 7 billion people of world medical solutions.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Mylan Pharmaceuticals. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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