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Cigna SWOT Analysis

Published in Pharma and Healthcare category by MBA Skool Team Last Updated: December 20, 2023Reading time:

Here is a detailed SWOT analysis of Cigna covering strengths, weaknesses, opportunities and threats.

Cigna Strengths

  1. Specific plans and products focused at a specific segment – Needs of expatriates
  2. Set of comprehensive products and policies
  3. International presence – 25 countries
  4. Strong operational presence and good image in the sector

Above are the strengths in the SWOT Analysis of Cigna. The strengths of Cigna looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cigna Weaknesses

  1. Competitive industry means lower market share in healthcare
  2. Alleged involvement in controversies and ethic issues gives negative publicity

These were the weaknesses in the Cigna SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cigna Opportunities

  1. Strategic alliances with other complementary firms
  2. Can leverage international markets to create new markets
  3. Acquisitions and mergers to consolidate market share

Above we covered the opportunities in Cigna SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cigna Threats

  1. Rising unemployment and government interventions
  2. Susceptible to price wars
  3. Exchange rate fluctuations

The threats in the SWOT Analysis of Cigna are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cigna SWOT analysis.

About Cigna

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cigna Overview
Parent Company



Health care


Pharma and Healthcare

Tagline/ Slogan

A Business of Caring


More than just a health insurance company

Cigna STP

PPO , HMO, point of service, indemnity and consumer-directed products

Target Market

Employers and Organizations , Brokers and Consultants, individuals and families


Global health service company helping people they serve improve their health , well-being and sense of security

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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