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Intuitive Surgical SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: March 13, 2023Read time:

Here is a detailed SWOT analysis of Intuitive Surgical covering strengths, weaknesses, opportunities and threats.

Intuitive Surgical Strengths

  1. Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery
  2. Strong management and leadership
  3. Passionate, creative, driven and capable individuals

Above are the strengths in the SWOT Analysis of Intuitive Surgical. The strengths of Intuitive Surgical looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Intuitive Surgical Weaknesses

  1. Use of robotic surgery has attracted some unwanted criticisms

These were the weaknesses in the Intuitive Surgical SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Intuitive Surgical Opportunities

  1. Growth in gynecology in the United States and urology worldwide
  2. Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia
  3. Delivering new products to surgeons
  4. Support innovative customers in new areas of surgery

Above we covered the opportunities in Intuitive Surgical SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Intuitive Surgical Threats

  1. Continous focus on technological advancements
  2. Threat of negative publicity due to one mishap/accident

The threats in the SWOT Analysis of Intuitive Surgical are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Intuitive Surgical SWOT analysis.

About Intuitive Surgical

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Intuitive Surgical Overview
Parent Company

Intuitive Surgical




Pharma and Healthcare

Tagline/ Slogan

Improving patient outcomes


Success of our business rests on providing surgeons with products that

in their hands, improve patient value

Intuitive Surgical STP

Designing, manufacturing, and marketing of surgical systems for various surgical procedures

Target Market

Urologic surgery, gynecologic surgery,

Cardiothoracic surgery, general surgery and head and neck surgery.


To improve the experience of patients undergoing

surgery by using computing and robotics to better surgical outcomes and accelerate recovery

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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