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Australian Pharmaceutical Industries SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: March 08, 2024Read time:

Here is a detailed SWOT analysis of Australian Pharmaceutical Industries covering strengths, weaknesses, opportunities and threats.

Australian Pharmaceutical Industries Strengths

  1. Offers a broad range of pharmacy services, including wholesale product delivery, retail services, marketing programs and business advisory services
  2. A number of landmark products and banners.
  3. The retail footprint allows for good growth.
  4. Niche player in over-the-counter pharmaceuticals and toiletries
  5. Its subsidiaries include Priceline, Priceline Pharmacy, Soul Pattinson, Pharmacists Advice

Above are the strengths in the SWOT Analysis of Australian Pharmaceutical Industries. The strengths of Australian Pharmaceutical Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Australian Pharmaceutical Industries Weaknesses

  1. Alleged accounting discrepancies & Sigma takeover controversies affected the brand
  2. The company may lose focus if they enter into different segments (personal care, well-being products) all together
  3. The market is dominated (90% of market) by 3 major players – API, Sigma, and Symbion Health; gaining more market share is a difficult task

These were the weaknesses in the Australian Pharmaceutical Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Australian Pharmaceutical Industries Opportunities

  1. Awareness about healthcare is rapidly increasing, API has a huge space to come up with healthcare and well-being products
  2. It can divest pharmaceutical assets which could help the company in increasing its focus on core business
  3. There is scope for development in areas of well-being and personal care.

Above we covered the opportunities in Australian Pharmaceutical Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Australian Pharmaceutical Industries Threats

  1. Reforms in pharmaceutical pricing scheme namely PBS reforms can create trouble for the company
  2. The margins of the company may be hurt because of PBS because it may create a trade barrier between Australian and U.S. drug companies
  3. Stringent rules against clinical trials and quality of drugs will require more stringent measures from the company leading to increased costs

The threats in the SWOT Analysis of Australian Pharmaceutical Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Australian Pharmaceutical Industries SWOT analysis.

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About Australian Pharmaceutical Industries

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Australian Pharmaceutical Industries Overview
Parent Company

Australian Pharmaceutical Industries




Pharma and Healthcare

Tagline/ Slogan



API is Australia's largest wholesale distributor of pharmaceutical and allied products.

Australian Pharmaceutical Industries STP

People who looking for quality drugs for health and beauty purposes.

Target Market

Healthcare professionals, wholesalers, generic distributors, and hospitals


API is involved in pharmaceutical distribution, retailing and manufacturing of health and beauty products.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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