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ACC Limited SWOT Analysis

Published by MBA Skool Team in Real Estate and Construction category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of ACC Limited covering strengths, weaknesses, opportunities and threats.

ACC Limited Strengths

  1. ACC has been ranked India’s most admired company in the cement sector.
  2. It also received the Golden Peacock Environmental Management award
  3. One of the top cement and construction companies based out of India
  4. ACC also received Green Manufacturing award and many other rewards
  5. ACC has a vast distribution network of 9,000 dealers in the country.
  6. Operations since last 80 years have made ACC a strong brand
  7. It has a strong efficient workforce of around 10,000 employees.

Above are the strengths in the SWOT Analysis of ACC Limited. The strengths of ACC Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ACC Limited Weaknesses

  1. ACC has done lesser branding activities as compared to its competitors.
  2. ACC as a brand is famous only in India, so it not known globally as compared to other brands.

These were the weaknesses in the ACC Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ACC Limited Opportunities

  1. ACC can leverage the Indian market leadership and expand to other parts of the world.
  2. It can do extensive branding in the country that can help them increase brand recall and thus help the brand to grow as a whole
  3. Extended services in the field of construction

Above we covered the opportunities in ACC Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ACC Limited Threats

  1. Many local players offering low cost products are one of the threats for the ACC cements and company.
  2. It also faces strong competition from global players in Indian markets.

The threats in the SWOT Analysis of ACC Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ACC Limited SWOT analysis.

Read Similar SWOT analysis

About ACC Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ACC Limited Overview
Parent Company

ACC Limited


Construction Materials- Cement


Real Estate and Construction

Tagline/ Slogan

India’s First Name in Cement and Concrete


Eco friendly production

ACC Limited STP

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Market

Customers and Builders in both Public and private sector in all tier cities


Best quality and eco friendly cement

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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