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Cera SWOT Analysis

Published by MBA Skool Team in Real Estate and Construction category Last Updated: April 28, 2023Read time:

Here is a detailed SWOT analysis of Cera covering strengths, weaknesses, opportunities and threats.

Cera Strengths

  1. The CERA plant was the first to use natural gas – the purest fuel that gives extra sheen on products.
  2. A modern facility with latest machinery like automatic CNC Machines & automatic polishing, the plant is equipped with superior technology manufactures the avant-garde collection of eco-friendly single lever faucets apart from the normal Half Turn & Quarter Turn faucets.
  3. CERA has been steadfastly growing which is a reflection of its unflinching commitment towards innovation.
  4. A team of over two hundred technicians across India provide prompt after-sales services to its customers
  5. CERA was voted Product of the Year in sanitaryware segment for consecutive years
  6. CERA was also conferred Power Brand, which is awarded to top 100 brands in India

Above are the strengths in the SWOT Analysis of Cera. The strengths of Cera looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cera Weaknesses

  1. Its distribution network is not as strong as compared to its competitors.
  2. The brand has very limited international existence compared to leading global players

These were the weaknesses in the Cera SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cera Opportunities

  1. It can increase its pan India distribution and exports to increase worldwide presence.
  2. It can look for mergers and acquisitions to build a stronger brand worldwide
  3. More advertising through TVCs and online media

Above we covered the opportunities in Cera SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cera Threats

  1. Regional low cost manufacturers are causing problems for CERA.
  2. Government policies keep changing, so CERA should be careful while planning new implementations.

The threats in the SWOT Analysis of Cera are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cera SWOT analysis.

About Cera

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cera Overview
Parent Company

Cera Sanitaryware Limited


Construction Materials- Sanitaryware


Real Estate and Construction

Tagline/ Slogan

Reflects my Style


Innovative and Stylish products

Cera STP

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Market

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas


Style, Innovation, Leadership

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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