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  3. Brookfield Asset Management SWOT Analysis

Brookfield Asset Management SWOT Analysis

Published by MBA Skool Team in Real Estate and Construction category Last Updated: September 26, 2023Read time:

Here is a detailed SWOT analysis of Brookfield Asset Management covering strengths, weaknesses, opportunities and threats.

Brookfield Asset Management Strengths

  1. World’s largest owners, operators and investors in property
  2. Competitive advantage due to a diversified portfolio
  3. Established brand with decades of experience
  4. Strong global presence
  5. Good brand image and diverse operations makes it standout in the sector

Above are the strengths in the SWOT Analysis of Brookfield Asset Management. The strengths of Brookfield Asset Management looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Brookfield Asset Management Weaknesses

  1. Dependency on economic conditions where assets are located
  2. Intense competition means limited market share

These were the weaknesses in the Brookfield Asset Management SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Brookfield Asset Management Opportunities

  1. Expand its operations in different geographies
  2. Include more products in the portfolio
  3. Indulge into acquisitions to grow the operations

Above we covered the opportunities in Brookfield Asset Management SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Brookfield Asset Management Threats

  1. Rising interest rates
  2. Fluctuating foreign exchange
  3. Tenant defaults, bankruptcies or insolvencies

The threats in the SWOT Analysis of Brookfield Asset Management are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Brookfield Asset Management SWOT analysis.

About Brookfield Asset Management

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Brookfield Asset Management Overview
Parent Company

Brookfield Asset Management


Manages assets with a focus on property, renewable power, infrastructure and private equity.


Real Estate and Construction

Tagline/ Slogan

Global alternative asset manager


Value creation through focus on real estate fundamentals

Brookfield Asset Management STP

Worldwide markets

Target Market

Institutional and retail customers


Investment in high quality assets

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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