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Royal BAM Group SWOT Analysis

Published by MBA Skool Team in Real Estate and Construction category Last Updated: February 15, 2024Read time:

Here is a detailed SWOT analysis of Royal BAM Group covering strengths, weaknesses, opportunities and threats.

Royal BAM Group Strengths

  1. Largest construction company in Netherlands – commands a competitive edge over other players in this part of the world
  2. Widespread regional network of offices, meaning that the company is always close to its clients
  3. BAM scores well in various reputation surveys. What enhances the visibility and recognition of the Group is a uniform presentation of BAM’s activities. The house style adopted by BAM offers the building blocks for a careful and consistent presentation
  4. Strong focus on CSR to make a difference and not just for the case of satisfying minimum CSR requirements
  5. Significant operations in Netherlands, Belgium, UK, Ireland and Germany
  6. ,000+ people are working for company

Above are the strengths in the SWOT Analysis of Royal BAM Group. The strengths of Royal BAM Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Royal BAM Group Weaknesses

  1. Fluctuations in the company’s financial performance is a cause of concern
  2. The operating losses hugely restricts the possibility of signing new contracts in the near future

These were the weaknesses in the Royal BAM Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Royal BAM Group Opportunities

  1. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Strategy plans to achieve.
  2. Exposure to high growth markets will boost revenues - India and the Gulf states are among the primary growth markets; the company could focus on expanding its horizons into these regions

Above we covered the opportunities in Royal BAM Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Royal BAM Group Threats

  1. The company currently running in losses will have a huge threat of appreciation in price of raw materials, which will give a huge blow in its already burned pockets
  2. There’s a looming threat of an economic slowdown in the Eurozone which will impact the company in a big way, since most of its operations are centered on countries in Europe (Netherlands, Belgium, UK, Ireland, Germany, etc.)

The threats in the SWOT Analysis of Royal BAM Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Royal BAM Group SWOT analysis.

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About Royal BAM Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Royal BAM Group Overview
Parent Company

Royal BAM Group


Construction Services


Real Estate and Construction

Tagline/ Slogan

Versatile, diverse… and one group


Commitment, knowledge and experience of the company’s employees which offers real and long lasting value to its clients

Royal BAM Group STP

Construction services and real estate

Target Market

Civil engineering, construction, property development, consulting, and related services


Positioned as a company that offers real value to its clients and works with them in close and lasting co-operation that provides outstanding performance in relation to the maintenance, innovation and expansion of built-up environments

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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