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  3. American Movil SWOT Analysis

American Movil SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: April 03, 2024Read time:

Here is a detailed SWOT analysis of American Movil covering strengths, weaknesses, opportunities and threats.

American Movil Strengths

  1. Market Presence and strong marketing
  2. Expanding liquidity position and Strong Financials
  3. Robust Research & Development
  4. Operations in 18 countries in the Americas; More than 240 million mobile customers; More than 29 million fixed lines; 15 million fixed broadband accesses
  5. Has over 145,000 employees globally

Above are the strengths in the SWOT Analysis of American Movil. The strengths of American Movil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

American Movil Weaknesses

  1. Concentrated presence in Americas only
  2. Extremely strong competition in the telecom sector

These were the weaknesses in the American Movil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

American Movil Opportunities

  1. Growth of broadband, Pay TV and 3G
  2. Latin American Mobile market
  3. Growth in Telecommunication Services

Above we covered the opportunities in American Movil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

American Movil Threats

  1. Fluctuations in foreign exchange rates
  2. Competitive pressure
  3. Rapid Technological changes

The threats in the SWOT Analysis of American Movil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the American Movil SWOT analysis.

About American Movil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

American Movil Overview
Parent Company

America Movil S.A.B. DE C.V. & Telmex


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Leading Wireless Service Provider


Company with largest Infrastructure

American Movil STP

Mobile & Landline, Broadband, Digital Television,  IT & Network Services

Target Market

Users of the above, including business units


High Speed Access, and Knowledge of the region

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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