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China Mobile SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: December 17, 2023Read time:

Here is a detailed SWOT analysis of China Mobile covering strengths, weaknesses, opportunities and threats.

China Mobile Strengths

  1. One of the Top renowned brands worldwide
  2. Consistently made good profits
  3. Long list of acquisitions and consolidation
  4. Serves more customers than any other mobile supplier
  5. Has a strong employee base of over 140,000
  6. One of the largest mobile operators with over 650 million subscribers

Above are the strengths in the SWOT Analysis of China Mobile. The strengths of China Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

China Mobile Weaknesses

  1. Presence in China only and Not globally diversified like some other major brands
  2. Strict Government policies cause issues in operations

These were the weaknesses in the China Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

China Mobile Opportunities

  1. High rural presence and introduction of 3G
  2. Information services & transactions through the network
  3. Expansion in Asia through acquisitions like Paktel in Pakistan

Above we covered the opportunities in China Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about China Mobile

China Mobile Threats

  1. Higher numbers of low-use, low-value customers
  2. Government Service obligations forcing it to provide unprofitable services
  3. Limited frequency allocation

The threats in the SWOT Analysis of China Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the China Mobile SWOT analysis.

Read Similar SWOT analysis

About China Mobile

The table below gives the brand overview along with its target market, segmentation, positioning & USP

China Mobile Overview
Parent Company

China Telecom (Hong Kong) Limited


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

G3, leading the new life of 3G times; M- Zone My Zone, my way


World’s largest digital mobile company & No. 1 Chinese provider

China Mobile STP

All mobile phone users especially rural audience

Target Market

Rural Population, City users, Businessmen


All nation coverage with information services especially for the rural market

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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