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CenturyLink SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: May 05, 2023Read time:

Here is a detailed SWOT analysis of CenturyLink covering strengths, weaknesses, opportunities and threats.

CenturyLink Strengths

  1. High Performance Segments like voice, data and television services
  2. Market Presence across over 25 American states
  3. Expanding Market Share in Sector of telecommunications across US
  4. Strategic acquisitions like Savvis, Qwest etc, helping it to widen its global presence as well as offerings
  5. Has a workforce of approx 48,000 employees

Above are the strengths in the SWOT Analysis of CenturyLink. The strengths of CenturyLink looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CenturyLink Weaknesses

  1. Relying on Suppliers and Vendors for its TV and data offerings
  2. Decline in Operating margins and Liquidity indicated by its financials

These were the weaknesses in the CenturyLink SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CenturyLink Opportunities

  1. Strategic Acquisition possibilities in sectors like cloud computing
  2. Growth of Communications Industry in general
  3. Positive Outlook for VoIP services

Above we covered the opportunities in CenturyLink SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about CenturyLink

CenturyLink Threats

  1. Intense Competition from the existing US providers
  2. Regulation and Legislation Changes across the world
  3. Technological Changes leading to faster technology adoption

The threats in the SWOT Analysis of CenturyLink are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the CenturyLink SWOT analysis.

Read Similar SWOT analysis

About CenturyLink

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CenturyLink Overview
Parent Company

CenturyLink, Inc.


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Stronger Connected


Amongst the top 5 telecommunications company in the United States in terms of lines served

CenturyLink STP

Fiber transport, local exchange carrier, security monitoring and other communications and business information services

Target Market

High speed internet and entertainment services to small-to-mid-size cities through broadband and fiber transport networks


One stop shop for voice and data communications, as well as television and home security services.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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