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KPN SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: October 01, 2023Read time:

Here is a detailed SWOT analysis of KPN covering strengths, weaknesses, opportunities and threats.

KPN Strengths

  1. Leading Market Presence in Netherlands, France, and Germany amongst other geographies
  2. Strong Operational Performance in terms of telephony services
  3. Subscriber base of over 6 million fixed line, 33 million mobile & 2 million internet customers
  4. One of the leading telecom service providers in Eirope with over 30,000 workforce

Above are the strengths in the SWOT Analysis of KPN. The strengths of KPN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

KPN Weaknesses

  1. Tough competition from other European and global operators means little market share growth
  2. Concentrated revenues from Netherlands, with other geographies contributing very less in terms of profits.

These were the weaknesses in the KPN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

KPN Opportunities

  1. Strategic Acquisitions- opportunities across the globe
  2. Growth in telecommunication services across geographies
  3. Increasing demand for the more profitable 3G services

Above we covered the opportunities in KPN SWOT Analysis. The opportunities for any brand can include prospects of future growth.

KPN Threats

  1. Competitive pressures from its more global competitors
  2. Global Economic slowdown, especially in EURO region
  3. Regulatory Issues across Europe

The threats in the SWOT Analysis of KPN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the KPN SWOT analysis.

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About KPN

The table below gives the brand overview along with its target market, segmentation, positioning & USP

KPN Overview
Parent Company

Koninklijke PTT Nederland


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

KPN, sluit je aan (KPN Join)


Market Leader in Mobile Network Operator in Netherlands


Wire-line & wireless telephony, internet & TV, end-to-end telecommunications & ICT services

Target Market

Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to customers and businesses


Business network services and data transport throughout Western Europe.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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