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  3. Belgacom SWOT Analysis

Belgacom SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: November 24, 2023Read time:

Here is a detailed SWOT analysis of Belgacom covering strengths, weaknesses, opportunities and threats.

Belgacom Strengths

  1. Strong Operational Presence in its businesses
  2. Supporting Business Units like Belgacom International Carrier Services, Skynet, Tango, and Scarlet.
  3. Strong Operational Efficiency helping it to yield better margins
  4. Has an employee workforce of over 16,000
  5. Popular advertising and marketing strategies

Above are the strengths in the SWOT Analysis of Belgacom. The strengths of Belgacom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Belgacom Weaknesses

  1. Over-dependence on a small country like Belgium which is nearing saturation
  2. Presence in Europe is limited as well as internationally restricted

These were the weaknesses in the Belgacom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Belgacom Opportunities

  1. Strategic Partnerships & Agreements helping to cater to more markets
  2. Growth Prospects: Mobile Data Market which has high growth potential
  3. Growth in Telecommunications Services helping to cater to higher customer numbers

Above we covered the opportunities in Belgacom SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Belgacom Threats

  1. Competitive Scenario causing pricing pressures
  2. Rapid Technological Changes causing constant upgrade requirements
  3. Consolidation of Industry causing need for constant innovation

The threats in the SWOT Analysis of Belgacom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Belgacom SWOT analysis.

About Belgacom

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Belgacom Overview
Parent Company

Belgacom Group, Belgian State


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Internet is Mine; Internet everywhere; Happy time de Belgacom


The largest telecommunications company in Belgium

Belgacom STP

People looking for telephony services, Internet access and television broadcasting services to individuals and enterprises

Target Market

Individuals, corporates looking for telecom services


Belgacom Group offerings include fixed line communication through the Belgacom brand, mobile communications through the Proximus brand and ICT services to the professional market under the Telindus brand.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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