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Mobily SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: July 14, 2023Read time:

Here is a detailed SWOT analysis of Mobily covering strengths, weaknesses, opportunities and threats.

Mobily Strengths

  1. Best positioned to benefit from Saudi’s data growth segment.
  2. Saudi-only operations avoid currency and country risks.
  3. Diversification of revenue stream through focusing on the corporate segment.
  4. Strong cash flow generation paving the way for higher dividends.

Above are the strengths in the SWOT Analysis of Mobily. The strengths of Mobily looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mobily Weaknesses

  1. Fixed broadband market share is dominated by Saudi Telecom Co.
  2. Expected decline in EBITDA margins after penetrating the corporate segment.

These were the weaknesses in the Mobily SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mobily Opportunities

  1. Rising demand for data services in the broadband segment.
  2. Larger addressable market given Saudi’s favorable demographics.

Above we covered the opportunities in Mobily SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mobily Threats

  1. Irrational competition in the mobile and broadband market.
  2. Further geo-political events in the MENA region.
  3. Adverse regulatory changes impacting operations.

The threats in the SWOT Analysis of Mobily are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mobily SWOT analysis.

About Mobily

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mobily Overview
Parent Company

Etihad-Etisalat Consortiums


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

My World…My Choice


Saudi Arabia’s second GSM mobile operator

Mobily STP

It offers include 3G Mobile Internet access,4G Mobile Internet access, Broadband Internet services, Prepaid and post-paid dialup Internet access to individuals and enterprise

Target Market

Internet services for home & corporate users.


Mobily owns vast majority shares in the Saudi National Fiber Network (SNFN) composed with 12,800 KM of structured fiber cable, panned into 7 fully protected rings covering 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with 20 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable projects that are expected to be operational in the near future.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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