1. SWOT Analysis
  2. Tourism and Hospitality
  3. EsselWorld and Water Kingdom SWOT Analysis

EsselWorld and Water Kingdom SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: October 24, 2023Read time:

Here is a detailed SWOT analysis of EsselWorld and Water Kingdom covering strengths, weaknesses, opportunities and threats.

EsselWorld and Water Kingdom Strengths

  1.  The parent company is a pioneer in the concept of amusement park in India.
  2. Essel World is India’s largest amusement park and Water Kingdom is Asia’s largest theme water park.
  3.  The park is spread over a huge land mass of 64 acres and attracts thousands of visitors each day.
  4. There are more than 30 rides along with other recreational options.

Above are the strengths in the SWOT Analysis of EsselWorld and Water Kingdom. The strengths of EsselWorld and Water Kingdom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

EsselWorld and Water Kingdom Weaknesses

  1. The park has limited global presence
  2. The offerings are fewer compared to those of some of the other famous international parks.

These were the weaknesses in the EsselWorld and Water Kingdom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

EsselWorld and Water Kingdom Opportunities

  1. This being the only full-fledged amusement park in Mumbai, has huge crowd-pulling potential.
  2. The demographics of Mumbai suggest that there is a lot of young population in Mumbai who are the potential visitors.
  3. With the introduction of group offers, annual passes and multi-visit passes, the park can hope to increase its customer base.

Above we covered the opportunities in EsselWorld and Water Kingdom SWOT Analysis. The opportunities for any brand can include prospects of future growth.

EsselWorld and Water Kingdom Threats

  1. The upcoming culture of visiting malls that have play areas can be a threat.
  2. Since the frequency of innovations in offerings is very low, there is no incentive for second time visits.
  3. The business is more seasonal in nature, there are more visitors during the holiday season, on other days there is a slack.

The threats in the SWOT Analysis of EsselWorld and Water Kingdom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the EsselWorld and Water Kingdom SWOT analysis.

About EsselWorld and Water Kingdom

The table below gives the brand overview along with its target market, segmentation, positioning & USP

EsselWorld and Water Kingdom Overview
Parent Company

Essel Group, Pan India ParyatanPvt. Ltd.


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

“It’s Your World”


The only full-fledged amusement park near Mumbai

EsselWorld and Water Kingdom STP

Children, families, youth

Target Market

Families and youngsters living in and around Mumbai


“ Island of Fun”

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to EsselWorld and Water Kingdom. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin