1. SWOT Analysis
  2. Tourism and Hospitality
  3. Fortune Park Hotels SWOT Analysis

Fortune Park Hotels SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team Last Updated: May 17, 2024Reading time:

Here is a detailed SWOT analysis of Fortune Park Hotels covering strengths, weaknesses, opportunities and threats.

Fortune Park Hotels Strengths

  1. hotels, 66 operational alliances in over 50 cities
  2. India’s fastest growing hotel chain on the first class business segment
  3. Inherits goodwill and reputation from its parent company
  4. The brand is growing rapidly in its attempt to fulfill its promise “let fortune take you places”
  5. Won the PATWA award for “Best First Class Hotel Chain”

Above are the strengths in the SWOT Analysis of Fortune Park Hotels. The strengths of Fortune Park Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fortune Park Hotels Weaknesses

  1. Low brand recall compared to leading hotel chains
  2. Market share growth is restricted as highly competitive segment

These were the weaknesses in the Fortune Park Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fortune Park Hotels Opportunities

  1. Opening up to the global market
  2. ITC is a big name globally
  3. Everyone is looking for good service at affordable rates in the current economic statuses
  4. Growing concept of Corporate Wellness in India
  5. Medical Tourism

Above we covered the opportunities in Fortune Park Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fortune Park Hotels Threats

  1. Increasing competition. Rampant increase in International entrants
  2. There is a new trend of people preferring Well furnished guest houses over hotels

The threats in the SWOT Analysis of Fortune Park Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fortune Park Hotels SWOT analysis.

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  • . 2.

About Fortune Park Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fortune Park Hotels Overview
Parent Company

ITC Ltd.

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Let Fortune take you places

USP

To provide a superior hospitality experience at excellent value

Fortune Park Hotels STP
Segmentation

Business and leisure travelers

Target Market

Upper middle and upper class urban

Positioning

A hotel chain that provides top quality accommodation at affordable rates


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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