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Meru Cabs SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: April 18, 2023Read time:

Here is a detailed SWOT analysis of Meru Cabs covering strengths, weaknesses, opportunities and threats.

Meru Cabs Strengths

  1. First mover advantage as a radio taxi operator
  2. High awareness as a taxi operator
  3. Presence across many cities across India
  4. Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy
  5. Meru Cabs was one of the first companies to launch metered "Radio cabs
  6. Available 24x7 with e-bill services for the customers
  7. Serves over 2 million customers and has been recognized with several awards

Above are the strengths in the SWOT Analysis of Meru Cabs. The strengths of Meru Cabs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Meru Cabs Weaknesses

  1. As per their business model, it owns taxis and hence fixed investment is high
  2. Sudden surge in competition means limited margins and lower market share

These were the weaknesses in the Meru Cabs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Meru Cabs Opportunities

  1. Unorganized market in India is huge (~90%) and hence potential is high
  2. Increasing internet penetration & smart phone users
  3. Rising disposable income
  4. Shifting of consumers towards convenience creates huge demand

Above we covered the opportunities in Meru Cabs SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Meru Cabs Threats

  1. Rising competition
  2. Uber & ola cabs have deep pocket and hence can burn cash heavily
  3. Presence of many national players
  4. Absence of clear government regulations in developing countries
  5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry

The threats in the SWOT Analysis of Meru Cabs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Meru Cabs SWOT analysis.

About Meru Cabs

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Meru Cabs Overview
Parent Company

Meru Cab Company Pvt. Ltd


Taxi Service provider


Transport and Logistics

Tagline/ Slogan

Rely on us


Transparent pricing structure and the Meru training academy

Meru Cabs STP

People who mobile from one place to another for any purpose

Target Market

Customers who are in need of cabs instantly


India’s No. 1 Radio Cab Service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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