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  3. Swift Transportation SWOT Analysis

Swift Transportation SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: September 28, 2023Read time:

Here is a detailed SWOT analysis of Swift Transportation covering strengths, weaknesses, opportunities and threats.

Swift Transportation Strengths

  1. High entry barriers
  2. Its customers include Walmart, Quaker, FedEx ,Lowe’s
  3. Disciplined culture of trust, safety and service
  4. The business units are experienced
  5. Monetary assistance provided by the government
  6. The total number of employees are approx 17000
  7. Over 16,000 trucks in the fleet make it one of the largest in US

Above are the strengths in the SWOT Analysis of Swift Transportation. The strengths of Swift Transportation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Swift Transportation Weaknesses

  1. Competitive market impacts profitability
  2. Increasing unknown costs

These were the weaknesses in the Swift Transportation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Swift Transportation Opportunities

  1. High growth rate in this business
  2. Possible entry in the emerging markets

Above we covered the opportunities in Swift Transportation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Swift Transportation Threats

  1. Rising costs of raw materials
  2. External business risks
  3. Uncertainprice changes and unstable prices

The threats in the SWOT Analysis of Swift Transportation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Swift Transportation SWOT analysis.

About Swift Transportation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Swift Transportation Overview
Parent Company

Swift Transportation


Truckload shipping carrier


Transport and Logistics

Tagline/ Slogan

Delivering a better life


Largest truckload carrier in the US

Swift Transportation STP

Transport solutions

Target Market

Businesses needing shipping services


Best in class transportation solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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