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  3. Kenworth SWOT Analysis

Kenworth SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team Last Updated: December 22, 2023Reading time:

Here is a detailed SWOT analysis of Kenworth covering strengths, weaknesses, opportunities and threats.

Kenworth Strengths

  1. Extensive dealer network.
  2. Innovation led production integrating component technology with advanced aerodynamics.
  3. Regular winner of JD Power Awards for Heavy Duty Truck Product Satisfaction.
  4. It builds customized trucks to cater to the needs of different industries.
  5. Focuses on enhances durability and driver’s comfort.
  6. Powered by highly efficient Paccar engines.
  7. Wide portfolio of various models of trucks.

Above are the strengths in the SWOT Analysis of Kenworth. The strengths of Kenworth looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kenworth Weaknesses

  1. With major industries outsourcing their manufacturing activities, demand is low.
  2. Recession in the US markets led to drop of revenue.

These were the weaknesses in the Kenworth SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kenworth Opportunities

  1. Providing trucks on lease.
  2. Premier Care Gold Certification ensures lifetime relationship building with the clients providing servicing and lounge options to the drivers.
  3. Expansion to bus and van manufacturing.

Above we covered the opportunities in Kenworth SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kenworth Threats

  1. Slowdown in the international markets like China affecting revenues.
  2. Dependent on how well the economy is doing.

The threats in the SWOT Analysis of Kenworth are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kenworth SWOT analysis.

About Kenworth

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kenworth Overview
Parent Company

Paccar Inc.


Trucks manufacturer


Transport and Logistics

Tagline/ Slogan

The World’s Best.


Reputed for 90 years for the durability and engineering excellence of their trucks.

Kenworth STP

Businesses in need of medium duty and heavy duty trucks

Target Market

Businesses requiring technologically advanced and efficient trucks


Manufacturing world’s best heavy duty trucks and services.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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