Bolloré Logistics SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Bolloré Logistics covering strengths, weaknesses, opportunities and threats.

Bolloré Logistics Strengths

  1. Bolloré group is ranked amongst the top 200 European companies
  2. The company has a huge support of whole Bolloré Group
  3. It owns one of the largest integrated logistics networks in the world and the No.1 stevedoring network in France
  4. It has a network in 90 countries
  5. More than 500 agencies throughout the world
  6. Its strong workforce has around 10000 employed staff

Above are the strengths in the SWOT Analysis of Bolloré Logistics. The strengths of Bolloré Logistics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bolloré Logistics Weaknesses

  1. Operations of Bollore Logistic at the Freetown Port were not done in good manner which has shown its inefficiency
  2. Few difficulties and constraints to importers and clearing agents working  late in the evening due to the shortage of Forklift Machines  at Quay

These were the weaknesses in the Bolloré Logistics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bolloré Logistics Opportunities

  1. Its association with commercial brands for expansion
  2. It’s network in 90 countries can help to tap the big market by more pentration

Above we covered the opportunities in Bolloré Logistics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bolloré Logistics Threats

  1. Big players can take advantage of its inefficiency
  2. Small players with low cost offering

The threats in the SWOT Analysis of Bolloré Logistics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Bolloré Logistics SWOT analysis.

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About Bolloré Logistics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bolloré Logistics Overview
Parent Company

Bolloré Group

Category

Transport and International Logistics (Port/Airport Operations, Inland Transport, Supply Chain Management)

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

It develops its strategy with a view to sustainable growth

Bolloré Logistics STP
Segmentation

Businesses with transportation requirement

Target Market

Mining, Oil and Supply chain

Positioning

Number 1 integrated logistics network in France


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bolloré Logistics. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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