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Nippon Express SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: August 23, 2023Read time:

Here is a detailed SWOT analysis of Nippon Express covering strengths, weaknesses, opportunities and threats.

Nippon Express Strengths

  1. Japan’s one of the largest freight forwarder with large network
  2. Received ISO 14001 certification
  3. Global network has spread to over 401 locations in 38 countries
  4. Highly diversified business
  5. Strong network and reach

Above are the strengths in the SWOT Analysis of Nippon Express. The strengths of Nippon Express looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nippon Express Weaknesses

  1. Operations dependent on domestic air freight than other air forwarders
  2. Lack in global penetration compared to its competitors
  3. Lesser known brand globally than its competitors

These were the weaknesses in the Nippon Express SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nippon Express Opportunities

  1. Penetration in global market
  2. Upgrading Information management system to provide better customer service
  3. Mergers and acquisitions with smaller brands to enhance global impact

Above we covered the opportunities in Nippon Express SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nippon Express Threats

  1. High dependence on Japanese market, slowdown will adversely affect
  2. Fierce competition from Yamato holdings and Sagawa Express to increase market share in Japan
  3. Disruption due to natural calamities
  4. Increasing fuel prices

The threats in the SWOT Analysis of Nippon Express are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nippon Express SWOT analysis.

About Nippon Express

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nippon Express Overview
Parent Company

Nippon Express




Transport and Logistics

Tagline/ Slogan

With your life; Supporting your business growth


Highly diversified and strong national network

Nippon Express STP

Business which requires global transportation and logistics services

Target Market

Business which requires air, ocean and land distribution services


We  offer a wide range of logistics solutions, meeting the needs of customers in every business category, covering diverse business conditions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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