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  3. Canadian National SWOT Analysis

Canadian National SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: July 25, 2023Read time:

Here is a detailed SWOT analysis of Canadian National covering strengths, weaknesses, opportunities and threats.

Canadian National Strengths

  1. Largest railway in Canada, in terms of revenue and physical size of its rail network
  2. 22000 employees and approximately 20,000+ miles of track network
  3. Diversified and balanced portfolio of goods
  4. Serves close to three fourth of the U.S. population and all major Canadian markets
  5. Strong brand reputation in the industry

Above are the strengths in the SWOT Analysis of Canadian National. The strengths of Canadian National looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Canadian National Weaknesses

  1. Overdependence on Canadian market
  2. Decreasing gross profit margins
  3. Low scale of international operations compared to its peers

These were the weaknesses in the Canadian National SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Canadian National Opportunities

  1. Strategic acquisitions to increase market share
  2. Growth in global fertilizers and agricultural chemical s sector
  3. Increasing demand of coal in US

Above we covered the opportunities in Canadian National SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Canadian National Threats

  1. Slowdown in US economy
  2. Intense competition
  3. Regulatory conditions

The threats in the SWOT Analysis of Canadian National are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Canadian National SWOT analysis.

About Canadian National

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Canadian National Overview
Parent Company

Canadian National Railway Company




Transport and Logistics

Tagline/ Slogan

North America’s Railroad


Canada’s only transcontinental railway company

Canadian National STP

Business which requires transportation and logistics services

Target Market

Transportation services for  coal, forest products, petroleum and chemicals, and grain and fertilizers


Canada's leading railroad and one of the largest in North America

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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