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  3. FirstGroup SWOT Analysis

FirstGroup SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: April 24, 2024Read time:

Here is a detailed SWOT analysis of FirstGroup covering strengths, weaknesses, opportunities and threats.

FirstGroup Strengths

  1. Strong financial performance over the years
  2. Approximately 124,000 employees we transport more than 2.5 billion passengers every year
  3. Highly trained staff from drivers to subordinates
  4. Recognized as a leading brand name in the UK and North America travel industry for their injury prevention, health and safety working philosophy
  5. Strong financial position and good brand reputation

Above are the strengths in the SWOT Analysis of FirstGroup. The strengths of FirstGroup looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

FirstGroup Weaknesses

  1. Increased cost of operations because of increasing fuel and labour cost
  2. Travel industries are expensive and require huge capital outlays and chances of accidents that could be very expensive

These were the weaknesses in the FirstGroup SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

FirstGroup Opportunities

  1. Technology advances can result in cost savings
  2. People nowadays using more public transport and offers less private cars because of environment consciousness and increasing fuel prices
  3. Mergers and acquisitions to increase customer base

Above we covered the opportunities in FirstGroup SWOT Analysis. The opportunities for any brand can include prospects of future growth.

FirstGroup Threats

  1. An economic downturn, whether at a global, regional or national level could have a negative impact on the Group’s businesses and the opportunity to grow existing, or win new, contracts.
  2. All of the Group’s businesses compete in the areas of pricing and service and face competition from a number of sources
  3. Constantly changing safety, equipment, employment, environmental, insurance coverage laws and regulations

The threats in the SWOT Analysis of FirstGroup are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the FirstGroup SWOT analysis.

About FirstGroup

The table below gives the brand overview along with its target market, segmentation, positioning & USP

FirstGroup Overview
Parent Company

FirstGroup plc.




Transport and Logistics

Tagline/ Slogan

Keeping people moving and communities prospering


Leading transport operator in the UK and North America

FirstGroup STP

Customers which require transportation and logistics services

Target Market

Customers which requires Services like Local and express bus, intercity bus, franchised rail and tram, school bus


The leading passenger transport operator in the UK and North America

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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