Air Asia SWOT Analysis
Air Asia is one of the leading brands in the airlines sector. Air Asia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air Asia:
Quick Glance:
Air Asia Strengths
- Strong Promoter
- Well established LCC operating out of South East Asia
- It has operations in over 25 countries and over 400 international and national destinations
- It has subsidiaries in Indonesia, Thai, Phillipines, Japan
- It has a fleet size of nearly 300 aircrafts
Above are the strengths in the SWOT Analysis of Air Asia. The strengths of Air Asia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Asia Weaknesses
- Not on too many routes as compared to market leaders
- Stiff competition in its sector
These were the weaknesses in the Air Asia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Air Asia Opportunities
- The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
- Has Positioned itself as the major LCC in SE Asia
Above we covered the opportunities in Air Asia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Air Asia Threats
- Rising Fuel Costs
- Rising Labour Costs
- Rise of Other LCCs in Market
The threats in the SWOT Analysis of Air Asia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Air Asia SWOT analysis.
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About Air Asia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air Asia Overview | |
|---|---|
| Parent Company |
Tune Group / Tony Fernandes |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Now Everyone Can Fly |
| USP |
Lowest Price |
| Air Asia STP | |
| Segmentation |
Budget |
| Target Market |
Middle Class and Lower Middle Class |
| Positioning |
Low Cost No Frills |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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