BorgWarner SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 559
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SWOT Analysis of BorgWarner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BorgWarner

Parent Company

BorgWarner

Category

Powertrains

Sector

Auto & Truck Parts

Tagline/ Slogan

Feel Good About Driving

USP

Developing Leading Powertrain Technologies that improves Fuel Economy, Emissions and Performance.  Innovator in Transmission and All-Wheel Drive Technology

STP

Segment

Powertrain and auto-spare parts

Target Group

Automobile Manufacturers

Positioning

Powertrain Suppliers

SWOT Analysis

Strengths

1. Strong R&D with an expert team of 20,000 employees
2. Cost Effective Components and high quality products
3. Innovative Improvements and good portfolio
4. Operational Reach i.e. Worldwide in nearly 19 countries

5. It is a pioneer in manual transmissions, automatic transmissions, dual clutch transmissions

6. The company has been recognized by many awards and accolades

Weaknesses

1. Intense competition means limited market share

2. Limited brand awareness as the brand has restricted advertising

Opportunities

1. Green Energy and wide product portfolio
2. Global Expansion
3. Enter emerging economies like India & China

Threats

1. Intense Competition from Local Companies 
2. Reducing Cost of Technology

3. Fluctuating economic scenarios can affect operations

Competition

Competitors

1. Bosch 
2. Denso
3. Sumitomo Electric

4. Magna International



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