Corvette SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1506
Advertisements

SWOT Analysis of Corvette with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Corvette

Parent Company

General Motors

Category

Sports Car

Sector

Automobile

Tagline/ Slogan

The Great American Sport Car.

USP

American Sports Car

STP

Segment

People looking for a American Sports Car

Target Group

High & Affluent individuals

Positioning

All American Sports Car

SWOT Analysis

Strengths

1. Has been the recipient of several awards being a premium sports car

2. The brand manufactures lesser units of the car which helps retain its uniqueness and aspirational value

3. It is a strong performer in many racing events
4. It has a lineage to it which very few cars have

5. The brand is backed by the General Motors group

6. The brand keeps on innovating by coming up with stylish high performance concept cars

Weaknesses

1. Strong competition from international brands have increased pressure on the brand

2. Fluctuating market condition of General Motors has reduced the brand’s performance

Opportunities

1. It is yet to explore new markets in term of geography, thus new markets opportunity
2.The engine size can either be reduced or re-tuned to generate more power as it has been noticed that it has less power comparatively
3. More branding and advertising  to make it a high recall brand

Threats

1. Its market share can be taken by the European manufacturers
2. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure
3. Macro-economic factors that are against consumption of luxury goods

Competition

Competitors

1. Porche
2. Lotus
3. Cadillac

4. BMW

5. Mercedes Benz



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: