Lotus SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2686

SWOT Analysis of Lotus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Sports Cars



Tagline/ Slogan

Innovative. Featherweight. Eye-catching.


Lotus has been one of Britain’s most iconic cars



True driving enthusiasts rather than the rich & affluent

Target Group

The young nouveau rich driving enthusiasts


For the true driving enthusiasts

SWOT Analysis


1. Handling Characteristics
2. Lotus Engineering has facilities in the UK, US, Malaysia and China.
3. Light weight design, which gives a good power to weight ratio at comparatively low power
4. Hand built, thus assuring very high precision & care in manufacturing

5. Strong presence in motor sport and Formula One

6. Marketing to apparel merchandising to increase brand reputation


1. Dependence on other manufacturers to design engines and accessories
2. Brand presence and penetration is restricted to a few countries


1. Its F1 team has done well recently; they can use to improve their brand image
2.It can relocating or add a production facility in Asia where the cost of production can be brought down drastically, thus increasing the margins
3.It can look to enter & building its brand in the emerging markets like India


1. In case it gets in cash flow trouble it may not be able to revive itself
2.Its market share can be taken by the European manufacturers
3. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure
4. Macro-economic factors that are against consumption of luxury goods



1. Porche
2. Ferrari
3. Cadillac

4. BMW

5. Mercedes Benz


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: