Daihatsu SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1566
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SWOT Analysis of Daihatsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daihatsu

Parent Company

Toyota

Category

Passenger Cars

Sector

Automobiles

Tagline/ Slogan

Innovation for tomorrow

USP

Strong backing by parent company Toyota

STP

Segment

Automobiles segment

Target Group

Middle and upper middle class individuals

Positioning

Cars for the masses which are reliable

SWOT Analysis

Strengths

1. Oldest Japanese Manufacturer of automobiles esp. small cars & off road cars
2. Employs around 12000 employees internationally
3. Revenue performance is good and stable financial position
4. Strong brand backing of Toyota group

Weaknesses

1. Toyota as a brand has more brand value & acceptance than Daihatsu
2.Falling sales due to which it had to with draw from markets like the Australia, Chile, and so on
3.Limited brand recall

Opportunities

1. It can further expand its Product line
2.Since it is the oldest Japanese manufacturer can focus purely on classic design cars

3. More brand presence in emerging economies

Threats

1. Possibility of it being withdrawn completely as the brand is not doing well as compared to Toyota
2.Korean Brands have an edge over it esp in emerging markets
3. Entry of electric & hybrid vehicles in which Daihatsu is not a strong brand

Competition

Competitors

1. Honda

2. Hyundai

3. Tata Motors

4. Ford

5. Nissan



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