MoneyGram SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 760
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SWOT Analysis of MoneyGram with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MoneyGram

Parent Company

Moneygram International, Inc.

Category

Global money transfer services

Sector

Banking & Financial Services

Tagline/ Slogan

Bringing you closer

USP

Globally recognized and trusted brand offering innovative, reliable, and convenient money transfer services

STP

Segment

Everyone who is in the need of transferring money

Target Group

Working professionals, HNIs, Businessmen, Upper middle class community

Positioning

To bring loved ones closer

SWOT Analysis

Strengths

1. One of the largest provider of money transfers in the world

2. Operates in more than 200 countries with a global network of about 3,50,000 agent offices

3. In addition to financial services provided through third-party agents, MoneyGram owns and operates retail locations

4. Geographically Diverse Businesses provide shield from external uncertainties

5. Offers convenient services to consumers around the world through mobile and online channels

6. Many decades of rich industry experience

7. Global Expansion of Money Transfers

8. High growth rate, High profitability and revenue

9. Existing distribution and sales networks

Weaknesses

1. Strong competition means limited margins and slow market share growth

Opportunities

1. Money-transfer kiosk will provide billion dollars opportunity worldwide

2. Growing demand especially from developing economies

3. Growth rates and profitability

4. Increasing Globalization

Threats

1. Entry of new players like Walmart recently did

2. Presence of scams and frauds

3. Any incidents like scams deteriorates the stocks drastically

Competition

Competitors

1. Western Union

2. Zoom

3. First Data Corporation

4. United States Postal Service



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