CNA Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1421

SWOT Analysis of CNA Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CNA Financial

Parent Company

CNA;Loews Corporation


Business Insurance/Finance


Banking and Financial Services

Tagline/ Slogan

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Insurance solutions customized to the needs of its customers



Business Insurance, Professional insurance

Target Group

Small and mid-sized companies, MNC’s, Government units


Providing solutions that help clients manage risk and grow profitably

SWOT Analysis


1. It has a diverse product portfolio
2. Strong ratings facilitating easier financial transactions
3. Highly loyal customer base owing to good claims management
4. It has invested assets of about $45 billion dollars and total capital of $14 billion
5. It has about 7000 plus employees worldwide


1. High dependence on US Markets making business risk high
2. Limited brand presence in investment management compared to global leaders


1. Great prospects with recovering US economy
2. Increase in revenue due to positive trend in property and casualty insurance
3. It can increase its global market share with acquisitions


1. Current Eurozone volatility is making US insurance industry highly vulnerable
2. Fierce competition in US insurance category leads to decreased market share
3. Changes in the political and regulatory federal income tax laws could affect the sector adversely



1. American International Group AIG
2. Chubb Corporation
3. Travelers Companies


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