Posted in Banking & Financial Services, Total Reads: 2104
SWOT Analysis of CNA Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
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Insurance solutions customized to the needs of its customers
Business Insurance, Professional insurance
Small and mid-sized companies, MNC’s, Government units
Providing solutions that help clients manage risk and grow profitably
1. It has a diverse product portfolio 2. Strong ratings facilitating easier financial transactions 3. Highly loyal customer base owing to good claims management 4. It has invested assets of about $45 billion dollars and total capital of $14 billion 5. It has about 7000 plus employees worldwide
1. High dependence on US Markets making business risk high 2. Limited brand presence in investment management compared to global leaders
1. Great prospects with recovering US economy 2. Increase in revenue due to positive trend in property and casualty insurance 3. It can increase its global market share with acquisitions
1. Current Eurozone volatility is making US insurance industry highly vulnerable 2. Fierce competition in US insurance category leads to decreased market share 3. Changes in the political and regulatory federal income tax laws could affect the sector adversely
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