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SWOT Analysis of ManuLife Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
ManuLife Financial Corporation
For your future
Strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions
Insurance and financial services provider
Group life and health insurance, reinsurance solutions, casualty retrocession
Providing strong, reliable, trustworthy and forward-thinking solutions for our clients’ most significant financial decisions
1. Largest life insurance company in the world when measure by market capitalization 2. Worldwide sponsor of summer Olympics – positive brand associations 3. Operations in Asia, Canada and the United States 4. De centralized method of operations – local brands are effective and strong
5. Strong brand image and market reputation
1.Use of different brands in different countries is a lost opportunity for worldwide branding exercises 2.Operations are concentrated in Canda – neglecting of Asian markets and developing countries 3. Limited online presence
1.Geographical expansion – Europe market can be penetrated 2.Market penetration in Asian growth markets 3.Increased customer service, performance , client satisfaction
1.Issues of bad debt and risky investments 2.Financial services industry are plagued by cases of fraud 3.Financial services industry are hugely dependent on economic cycles and government regulations
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