Posted in Banking & Financial Services, Total Reads: 2676
SWOT Analysis of ManuLife Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
ManuLife Financial Corporation
For your future
Strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions
Insurance and financial services provider
Group life and health insurance, reinsurance solutions, casualty retrocession
Providing strong, reliable, trustworthy and forward-thinking solutions for our clients’ most significant financial decisions
1. Largest life insurance company in the world when measure by market capitalization 2. Worldwide sponsor of summer Olympics – positive brand associations 3. Operations in Asia, Canada and the United States 4. De centralized method of operations – local brands are effective and strong
5. Strong brand image and market reputation
1.Use of different brands in different countries is a lost opportunity for worldwide branding exercises 2.Operations are concentrated in Canda – neglecting of Asian markets and developing countries 3. Limited online presence
1.Geographical expansion – Europe market can be penetrated 2.Market penetration in Asian growth markets 3.Increased customer service, performance , client satisfaction
1.Issues of bad debt and risky investments 2.Financial services industry are plagued by cases of fraud 3.Financial services industry are hugely dependent on economic cycles and government regulations
Browse marketing analysis of more brands and companies similar to ManuLife Financial. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.