ManuLife Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2353
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SWOT Analysis of ManuLife Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ManuLife Financial

Parent Company

ManuLife Financial Corporation

Category

Healthcare

Sector

Life insurance

Tagline/ Slogan

For your future

USP

Strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions

STP

Segment

Insurance and financial services provider

Target Group

Group life and health insurance, reinsurance solutions, casualty retrocession

Positioning

Providing strong, reliable, trustworthy and forward-thinking solutions for our clients’ most significant financial decisions

SWOT Analysis

Strengths

1. Largest life insurance company in the world when measure by market capitalization
2. Worldwide sponsor of summer Olympics – positive brand associations
3. Operations in Asia, Canada and the United States
4. De centralized method of operations – local brands are effective and strong

5. Strong brand image and market reputation

Weaknesses

1.Use of different brands in different countries is a lost opportunity for worldwide branding exercises
2.Operations are concentrated in Canda – neglecting of Asian markets and developing countries
3. Limited online presence

Opportunities

1.Geographical expansion – Europe market can be penetrated
2.Market penetration in Asian growth markets
3.Increased customer service,  performance , client satisfaction

Threats

1.Issues of bad debt and risky investments
2.Financial services industry are plagued by cases of fraud
3.Financial services industry are hugely dependent on economic cycles and government regulations

Competition

Competitors

1.MetLife Inc
2.Sun Life Financial
3.ING Groep N.V



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