ING Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4050
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SWOT Analysis of ING Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ING Group

Parent Company

Internationale Nederlanden Groep

Category

Financial services

Sector

Financial Institutions

Tagline/ Slogan

Save your money

USP

ING Group is a financial institution of Dutch origin offering banking, insurance and asset management services

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A place which gives safety to an investors money

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Joint ventures across the world
3.One of the leaders in asset management services
4.Around the world it has about 100,000 employees
5.Serves over 85 million clients in over 40 countries

Weaknesses

1.Intense competition in the insurance market
2.Fluctuating profits
3.Frozen fund controversy hurt the brand image

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Growing opportunities in America

4.Mergers and acquisitions and joit ventures

Threats

1.Changing govt regulations and financial crisis like recessions
2.Volatile market
3.Natural disasters

Competition

Competitors

1. JP Morgan & Chase
2. Prudential Financial
3. Wells Fargo



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