Posted in Banking & Financial Services, Total Reads: 3061
SWOT Analysis of Andhra Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Government of India
Banking and finance
For all your needs
High Customer satisfaction
Individual and Industry Banking
Rural and International Customers
Complete Banking and financial solutions
1. Product specific strategies 2. Superior Customer service 3. Strong growth in spite of crisis 4. Andhra bank has over 13000 employees 5. All Branches are 100% computerized, 1186 units viz., 1101 Branches, 68 Extension Counters, 15 Service Centres
1. Small range of products in some sectors 2. Limited advertising as compared to leading competitors
1. Use of technology for value added services 2. First life insurance Joint venture
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