Andhra Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3195
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SWOT Analysis of Andhra Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Andhra Bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

For all your needs

USP

High Customer satisfaction

STP

Segment

Individual and Industry Banking

Target Group

Rural and  International Customers

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Product specific strategies
2. Superior Customer service
3. Strong growth in spite of crisis
4. Andhra bank has over 13000 employees
5. All Branches are 100% computerized, 1186 units viz., 1101 Branches, 68 Extension Counters, 15 Service Centres

Weaknesses

1.  Small range of products in some sectors
2. Limited advertising as compared to leading competitors

Opportunities

1.  Use of technology for value added services
2.  First life insurance  Joint venture

Threats

1.  Less rural penetration
2.  Stiff competition
3. Constantly changing RBI policies

Competition

Competitors

1. SBH
2. IDBI

3. Allahabad bank


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