Indian Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5154
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SWOT Analysis of Indian Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Your Tech Friendly bank

USP

High end banking technology support

STP

Segment

International  and rural banking

Target Group

International banking

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1. Rural banking expertise
2. Strong international network of banks with 240 overseas correspondent banks in 70 countries
3. High end banking technology with core banking at all 1900+ branches
4. It has 22,000 employees
5. Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Management Ltd

Weaknesses

1. Less presence in India as it has competition in urban areas as well as rural areas

2. Limited advertising in comparison with leading banks
3. Low number of ATM’s and branches as compared to other big bank brands

Opportunities

1. Urban market banking and retail banking
2. Favourable Government rural schemes
3. More expansion in untapped rural markets

Threats

1.  Economic crisis and fluctuating market scenarios
2.  Highly competitive environment
3. Stringent Banking Norms by Govt’s and RBI

Competition

Competitors

1.  SBI
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank

5. Indian Overseas Bank

6. Bank of Baroda


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