ICICI Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8415
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SWOT Analysis of ICICI Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ICICI Bank

Parent Company

ICICI Bank Limited

Category

Banking

Sector

Banking and Finance

Tagline/ Slogan

Khayal Aapka; Hum hain na

USP

The most efficient and Tech Savvy bank in the Indian Banking Industry

STP

Segment

People who want to invest their money in the banking industry

Target Group

People in the high and the mid income group

Positioning

ICICI has positioned itself as the bank that is customer friendly and is using technology to reach its customers

SWOT Analysis

Strengths

1. Front runner in the Indian Private Banking Sector
2. Strong presence via its branches
3. High use of technology to make life simpler for the customers
4.Large no. of facilities for the customers in terms of products and services

5. Over 75,000 employees at ICICI

6. Decades of Experience in the Banking sector along with marketing has added to the brand name

7. Presence in over 19 countries

Weaknesses

1. Too much competition in the banking sector affecting employee and customer management
2. Many branches in urban areas has led to high cost

Opportunities

1. Opening more branches in the rural areas
2. Use of technology to penetrate rural markets
3. Venturing into countries like Africa where the economy is coming up

Threats

1. Ever changing RBI policies
2. International and other Competitors
3.Inability to adapt to changing conditions due to large size

Competition

Competitors

1. SBI

2. HDFC

3. Kotak Mahindra



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