ICICI Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8930
Advertisements

SWOT Analysis of ICICI Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ICICI Bank

Parent Company

ICICI Bank Limited

Category

Banking

Sector

Banking and Finance

Tagline/ Slogan

Khayal Aapka; Hum hain na

USP

ICICI is the most efficient and tech Savvy bank in the Indian banking industry

ICICI STP

Segment

People who want to invest their money in the banking industry

Target Group

People in the high and the mid income group

Positioning

ICICI has positioned itself as the bank that is customer friendly and is using technology to reach its customers

ICICI SWOT Analysis

Strengths

1. ICICI bank is the front runner in the Indian Private Banking Sector
2. ICICI has a strong presence via its branches & 14000+ ATMs
3. High use of technology to make life simpler for the customers
4.Large number of facilities for the customers in terms of products and services

5. Over 75,000 employees at ICICI

6. Decades of Experience in the Banking sector along with marketing has added to the brand name

7. ICICI has presence in over 19 countries

8. Marketing & branding using celebrity brand ambassadors has boosted the brand's image

9. Services like net banking, mobile banking, NRI services, apps etc offered by ICICI

10. It has been given several awards for its banking, CSR activities and other initiatives

Weaknesses

1. High competition means limited market share growth for ICICI bank
2. Controversies like alleged money laundering, debt recovery etc hurt the brand image

Opportunities

1. Opening more branches in the rural areas can boost ICICI's business
2. Use of technology to penetrate rural markets
3. Venturing into countries like Africa where the economy is coming up

4. ICICI bank can tap the youth by promoting their app and net banking

Threats

1. Ever changing RBI policies can affect operations of ICICI bank
2. International and other Competitors
3. Inability to adapt to changing conditions due to large size

4. Concern on privacy of user accounts using netbanking can be a threat for ICICI

Competition

Competitors

1. State Bank of India (SBI)

2. HDFC

3. Kotak Mahindra

4. Bank of Baroda

5. IDBI Bank

6. Punjab National Bank

7. Axis Bank



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on:

Similar Brands in the same Sector: