IDBI Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4637
Advertisements

SWOT Analysis of IDBI Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IDBI Bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Banking for all

USP

IDBI bank is a focused development financial institution

IDBI STP

Segment

Industrial Banking

Target Group

Commercial banking sector in India

Positioning

IDBI offers complete banking solutions to everyone

IDBI SWOT Analysis

Strengths

1. Industrial banking expertise for businesses provided by IDBI bank
2. IDBI has state of art IT support and technological innovations
3. Customised banking solutions for individual as we as corporate clients
4. Has a strong employee base of over 15,000

5. IDBI bank has a strong legacy since its inception in 1964

6. The bank has 3000+ ATMs and 1800+ branches include international presence in Dubai

7. IDBI has the backing of the government of India, which is a huge boon

8. Good brand presence due to marketing & awards for technology & risk management

Weaknesses

1. Strong competition from other bigger private sector and public sector banks means limited market share for IDBI

2. Limited number of branches and ATM’s compared to big banks

Opportunities

1. Personal banking and improved customer service
2. Favourable Government schemes can boost IDBI bank's business

3. Adoption of technology can be beneficial for the bank

Threats

1. Economic crisis and recessions can affect IDBI's operations
2. Highly competitive environment due to Indian and foreign banks
3. Complex financial products by foreign banks can reduce the market share of IDBI bank

Competition

Competitors

1. State Bank of India (SBI)
2. Andhra Bank

3. Allahabad bank
4. HDFC

5. Axis Bank

6. Bank of Baroda

7. ICICI Bank


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to IDBI Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: