IDBI Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4334
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SWOT Analysis of IDBI Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IDBI Bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Banking for all

USP

Development financial institution

STP

Segment

Industrial Banking

Target Group

Commercial banking sector

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1. Industrial banking expertise for businesses
2. State of art IT support and technological innovations
3. Customised banking solutions
4. Has a strong employee base of over 14,000

Weaknesses

1. Less penetration across India especially rural areas

2. Strong competition from other powerful branded banks
3. Extremely low number of branches and ATM’s

Opportunities

1. Personal banking and improved customer service
2. Favourable Government schemes

Threats

1. Economic crisis
2. Highly competitive environment due to Indian and foreign banks
3. Complex financial products by foreign banks

Competition

Competitors

1. SBI
2. Andhra Bank

3. Allahabad bank
4. HDFC

5. Axis Bank



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