Axis Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 11197
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SWOT Analysis of Axis Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AXIS bank

Parent Company

Axis Bank Limited

Category

Banking

Sector

Banking, Financial Services

Tagline/ Slogan

Aapka solution

USP

One of the largest private sector financer in Indian agriculture

STP

Segment

People and Enterprises in need of banking and financial services

Target Group

People from middle income group, HNIs, Corporates

Positioning

Bank that is with you when you are in need

SWOT Analysis

Strengths

1. The bank has a good image among urban population
2. The bank is registering a good growth
3. A huge portfolio of product and services
4. Decent penetration in the rural areas
5. One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri

Weaknesses

1.  Lesser no. of branches compared to its competitors
2.  Image of the bank still under the shadow of the UTI debacle

Opportunities

1.  Expansion in rural areas
2.  Going to foreign markets and exploring the new economies

Threats

1.  New banking licenses issued by the Reserve Bank Of India
2.  Foreign banks
3.  Competitors

Competition

Competitors

1.  SBI
2.  Punjab National Bank
3.  ICICI Bank



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