Axis Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 11539
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SWOT Analysis of Axis Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AXIS bank

Parent Company

Axis Bank Limited

Category

Banking

Sector

Banking, Financial Services

Tagline/ Slogan

Aapka solution

USP

Axis Bank is one of the largest private sector financer in Indian agriculture

Axis Bank STP

Segment

People and Enterprises in need of banking and financial services

Target Group

People from middle income group, HNIs, Corporates

Positioning

Axis Bank: A bank that is with you when you are in need

Axis Bank SWOT Analysis

Strengths

1. Axis Bank has a good image among urban population
2. Axis Bank is registering a good growth in the Indian banking sector
3. A huge portfolio of product and services offered by the Bank
4. Decent penetration in the rural areas have boosted the business
5. One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri

6. Excellent online services offered by Axis Bank like netbanking, mobile apps etc

7. Good advertising and brand exercise has helped the brand grow

Weaknesses

1.  Lesser no. of branches compared to its competitors
2.  Axis Bank has limited market share owing to immense competition in the banking segment

Opportunities

1.  Expansion in rural areas can help Axis Bank grow
2.  Going to foreign markets and exploring the new economies

3. Axis Bank can tap the online growth in the Indian banking sector by promoting their apps

Threats

1.  New banking licenses issued by the Reserve Bank Of India
2.  Foreign banks entering in India can reduce presence of Axis Bank
3.  Competitor banks increasing their activities in India

Competition

Competitors

1. State Bank Of India (SBI)
2. Punjab National Bank
3. ICICI Bank
4. HDFC Bank



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